Services

Everything your business needs to handle customer conversations.

CasaReply answers customers with AI, organises every conversation into contacts and leads, answers from your own business knowledge, and hands over to your team the moment a person is what the situation actually needs.

AI customer support

An AI employee that answers from your business

It reads each message, works out what the customer is asking, and answers using the information you gave it, introducing itself as an assistant and never as a person.

Every message is classified before it is answered. A greeting and a price question are handled differently, because one asserts nothing about your business and the other asserts everything. An answer about your business has to be supported by information you provided, or it is not sent: the reply is discarded and the conversation goes to a person instead.

  • Answers FAQs, explains your services or products, and gives pricing information when you have provided it.
  • Applies to prices, services, opening hours, location, policies, availability and anything else specific to you.
  • When two of your own sources disagree about a price, it says it wants to confirm rather than picking one.
  • Remembers what was said earlier in the conversation, so a customer is not asked the same thing twice.
  • Recognises a returning customer and carries forward what was confirmed about them.
  • You choose its name, its tone, its reply length, and whether it may ask a follow-up question.

WhatsApp conversations

WhatsApp Business, on the number you already use

Your customers keep messaging the number they already have for you, in the app they already use. Nothing for them to install and nothing to explain.

CasaReply connects through the official Meta WhatsApp Business API. A message arrives, is stored immediately, is read by the assistant against your business knowledge, and the reply goes back out through the same channel, with the whole exchange kept in an organised conversation.

  • Incoming messages are stored before they are processed, so an outage delays a reply rather than losing a message.
  • Delivery status is tracked (sent, delivered, read, failed) and survives events arriving out of order.
  • A repeated delivery from Meta cannot produce a second reply to the same customer.
  • A returning customer reopens their existing conversation instead of starting a second one.

How a message moves through CasaReply

  1. Customer sends a message

  2. CasaReply receives it

  3. The AI understands it

  4. CasaReply responds

  5. The exchange is stored

Lead & customer management

Conversations become structured information, automatically

A new number becomes a contact the moment they message you. From there, what they say moves them forward, and only your team can turn interest into a client.

A first message creates a contact. Continuing the conversation moves them to engaged. Real commercial interest, asking about buying or booking, moves them to lead, and details they volunteer (what they want, timing, budget) are captured with them. A lead becomes a client only when a person on your team verifies a real purchase or booking; the assistant can propose, never confirm.

  • The same person messaging twice is one contact, not two.
  • What a customer said is recorded separately from what your business has confirmed.
  • A customer claiming a purchase is recorded as a claim awaiting confirmation, not treated as fact.
  • Every client verification names the person on your team who made it, and when.
  • Your team can add private notes, which are never given to the assistant.
  • Archiving a contact keeps their conversation history intact.

How a contact becomes a client

  1. New contact

  2. Engaged

  3. Lead

  4. Client

Business knowledge

Your AI should know your business

Services, products, prices, opening hours, policies and FAQs, all in one place: typed in, uploaded, or read from your website. This is the only thing your assistant is allowed to treat as fact.

Each answer keeps its source, so you can see where a fact came from. Retrieval is scoped to one business in the database, not filtered afterwards in application code, so what one business has taught its assistant is never visible to another.

  • Type knowledge in directly, upload documents, or point CasaReply at a page on your website.
  • Prices are stored as structured amounts, so they are quoted exactly rather than paraphrased.
  • Answers drawn from your own typed knowledge are preferred over anything imported.
  • Conflicting information is flagged rather than silently resolved.
  • Anything you have not provided, your assistant will say it does not know.

Human handoff

AI when it can. People when they should.

Automation that makes a customer fight to reach a human is worse than no automation at all, so the assistant steps aside on its own, without being asked.

Four conditions stop the assistant immediately, and the wording it uses depends on which one: someone who asked for a person hears that a person is coming, not an apology about missing information. Whoever picks up the conversation sees the full history, and the reason it was handed over, with it.

  • Someone asks for a person: no negotiation, no "let me try to help first".
  • A complaint arrives. An unhappy customer is not a conversation to automate.
  • It lacks the information to answer, and it records what was missing so you can add it.
  • The same misunderstanding repeats. Three failed attempts is a signal, not a reason to try again.
  • Every decision it made along the way, and why, is logged and visible on your dashboard.

How a handoff happens

  1. The AI handles the conversation

  2. A situation requires a person

  3. Your team takes over

End to end

How everything works together.

These are not five separate features. One message moves through all of them, in order, every time.

  1. Customer messages

    On WhatsApp, on the number they already have for you.

  2. CasaReply understands

    A price question, a complaint, a request for a person.

  3. Your knowledge is searched

    Your services, prices, hours and policies, and only yours.

  4. The answer is checked

    Not supported by your information? It is discarded, not sent.

  5. Reply, or a person

    A grounded answer, or an honest handoff with the full history.

  6. The contact is updated

    What they want, whether they are a lead, what to follow up.

The result: customers get a fast, honest answer without waiting on someone to be free, and your team only sees the conversations that actually need them.

Why CasaReply

Built for real business communication.

Business-specific AI, grounded in what you actually told it

One place for every customer conversation, not one tool per channel

Structured contact information, captured without anyone filing it

Answers built from your knowledge, never from a guess

A person is always one message away

A simple workflow: connect, teach, answer, escalate

Ready to give your customers a better way to reach your business?

Add a few of your services and prices, and see what your assistant will and will not say.

Get startedContact us

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